Modeling and Analytics

IMS data scientists have a proven track record of providing growth for our customer’s acquisition efforts. Our predictive modeling techniques will fuel acquisitions by identifying profitable new customers.

IMS offers three types of modeling services:

Pseudo-Regression/Response Model

Good Customer Match Model

Two-Step Model

Upon completion of your modeling & analytics project, we’ll provide you with detailed reporting on the entire process — explanation of key variables, gains charts, counts and recommendations for testing or further analysis.

Not sure which modeling service to choose? We’ll help you match the right technique to your marketing objective and uncover the most responsive universe for your offer.