Merchandising Optimization
Place the right product in front of the right customer at the right time.
While merchandising certainly requires a strong artistic element, optimizing the product offer, both the page count as well as the assortment, can be challenging without the right analytical tools. IMS delivers the expertise and analytical tools to address these challenges, both on page and online.
Page Count Optimization
Present the customer with a catalog offer that has the right number of pages, optimizing ad spend.
Assortment Optimization
Present the customer with the right assortment of product, both online and offline, leveraging IMS’ Proprietary Product Score tool. Optimize the performance of digital marketing campaigns by using Product Score to maximize scale and efficiency.