Insights
Homegoods Brand Drives 2.6x Pull in Google Shopping with Product Assortment Tool
The Challenge Our Insights Our Approach Results Conclusion Catalog retailer Montgomery Wards wanted to improve its print catalog and Google Shopping results. They’d once been…
What Banks Won’t Tell You About Private Label Credit Programs
For finance and marketing executives at large direct mail companies, understanding the dynamics of private label credit programs is crucial. When partnering with banks for…
Credit Unions Save with Outsourced Print and Mail
Credit unions, as member-owned financial institutions, prioritize delivering exceptional member service while keeping expenses low. This balance sets them apart from the competition and is…
Leveraging a Century of Expertise for Catalog Industry Success
Colony Brands has had the journey of a century, with 100 years of triumphs and challenges that are now a reservoir of knowledge. Colony Brands’…
Outsourcing Contact Center Services Helps Utilities Thrive
Business and operations leaders in the energy and utilities industry have plenty to keep them busy. They deal with regulatory changes, an aging power infrastructure,…
Household Goods Catalog Gains Profit with ZAPFI Credit
Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.
Want to Improve New Product Hit Rates? You Can.
Catalog merchandising teams thrive on creativity and want nothing more than to engage in new-product introductions 24/7. Your catalog merchandising strategy and business growth depends…
Direct Marketing Response Model Drives Big Profit Gains
A prominent multi-title catalog mailer faced a profitability crisis in their direct marketing campaigns. They would need to overcome 3 big challenges to improve direct mail productivity.
Unlocking Success in Direct Marketing: Challenges and A New Solution
Direct marketing is a dynamic field that’s constantly evolving. To stay ahead, business leaders must grapple with several key challenges.
Last-Minute Compliance Communications. No Extra Postage.
Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.