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Business wins with GURU

Get the wins you want faster,
with the GURU who’s been there.

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GURU Solutions Suite by IMS

Battle-tested, data-driven solutions for leaders who push past good to better, to best.

  • Merchandising
  • Marketing
  • Customer Care
IMS Merchandising
  • Drive more contribution margin 
  • Get to the right product decisions faster
  • Get product people back to creating new products 
  • Improve new product hit rates
  • Lower inventory and product investment risk
  • Tap into new customer segments
  • Launch a new payment method that’s also an incremental revenue stream
  • Grow more quickly, more profitably
  • Fund more customer acquisition
  • Know which contacts to mail and when for maximum productivity
  • Get big direct mail impact for less money
Call center agent smiling on headset
  • Cut transactional printing costs without cutting quality
  • Solve your BPO for print and mail headaches for good
  • Outsource contact center services to drive costs down, customer satisfaction up
  • Outsource mailed payment processing to streamline, automate operations

Data-Driven Solutions That Drive Proven Results

We’re not for everyone. We’re ALL IN for business leaders
who want to go further, faster without going it alone.


  • Better product decisions, faster
  • Drive profitable growth in 33% less time
  • Get product leaders back to product development


  • Trade marketing costs for profitable incremental revenue
  • Drive higher AOV and order frequency
  • Tap new customer segments


  • Drive more incremental profit
  • Optimize contact frequency without over-mailing some, under-mailing others
  • Maximize mailing productivity and fund more customer acquisition


  • Outsource contact center services to reduce cost
  • Drive higher satisfaction without headaches
  • Leverage our proven staffing model and results


  • Save money on transactional printing and mailing
  • Streamline operations with BPO for print services
  • Outsource supply inventory management, gain efficiencies


  • Unlock incremental revenue streams by monetizing your customer file
  • Generate profitable new customers
  • Join top national brands who trust us to maximize revenue

Join powerhouse direct marketing brands and other leaders 
who use our solutions to win in today’s fierce marketplace.

anthony richards
beauty boutique
feeldgood store
fresh finds
colony brands
sc data center
green county foods
harriet carter
healthy living
midnight velvert
montgomery ward
seventh avenue
swiss colony
the tender filet
the wisconsin cheeseman
time for me

Case Studies

4-25-2024-AssortmentGURU-Blog-Post Homegoods Brand Drives 2.6x Pull in Google Shopping with Product Assortment Tool

The Challenge Our Insights Our Approach Results Conclusion Catalog retailer Montgomery Ward wanted to improve its print catalog and Google Shopping results. They’d once been one of the nation’s largest…

4-8-2024-ZAPFI Blog Post Household Goods Catalog Gains Profit with ZAPFI Credit

Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.

Woman working a Direct Marketing Response Model Direct Marketing Response Model Drives Big Profit Gains

A prominent multi-title catalog mailer faced a profitability crisis in their direct marketing campaigns. They would need to overcome 3 big challenges to improve direct mail productivity.