Getting multi-title catalog company CFOs and financial executives on board with new programs can be a tough sell. It’s almost a running joke among our…
Credit
For finance and marketing executives at large direct mail companies, understanding the dynamics of private label credit programs is crucial. When partnering with banks for…
Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.
Open-minded, growth-focused catalog brands are turning to a proven private label credit program that’s a unique solution for driving growth and profits.
Private label credit cards can not only boost sales and order frequency, but also foster customer loyalty.