Leveraging a Century of Expertise for Catalog Industry Success
Colony Brands has had the journey of a century, with 100 years of triumphs and challenges that are now a reservoir of knowledge. Colony Brands’ history includes survival through 15 recessions, the Great Depression, and World War II.
Amidst these challenges, the company has evolved with catalog industry trends and learned from the journey. It’s an American story of perseverance, innovation, and strategic growth.
As today’s catalog leaders strive to grow, profit and prosper, this experience and insights could make the journey much smoother. Now, multi-title mailers can tap into this experience to develop new catalog industry strategies and navigate the dynamic landscape of today’s catalog marketplace.
Strategic Ally for Retailers Facing Catalog Industry Challenges
IMS, an independent spin-off from Colony Brands created in 1997, offers the GURU Solutions Suite to tackle catalog industry challenges. This arsenal of tools is designed to streamline catalog marketing, merchandising, and customer service strategies. Solutions include strategic, data-driven tools to supercharge the main business functions of operating a catalog business:
- AssortmentGURU uses powerful data analytics and the power of machine learning to help merchandising teams make better product decisions faster, driving proven incremental profit versus traditional product planning methods
- ResponseGURU is a unique direct marketing response model with contact frequency optimization built in to the model, transforming the way marketing teams do circulation planning and driving significantly better results
- ListGURU enables catalog retailers to fully leverage and monetize their valuable data, tapping into decades of IMS experience in list management and brokerage services
- ZAPFI Credit Program is a one-of-a-kind private label credit program based on more than 30 years’ direct-to-consumer credit success across multiple catalog brands and titles, enabling direct mailers to reap the full benefit of a credit revenue stream, and reducing marketing costs
- PrintGURU enables catalog retail businesses and a wide range of other industries to drive down costs on transactional printing and critical documents printing, while streamlining operations
- ContactGURU is a contact center services outsource solution that drives costs and operational complexities down significantly for business clients, while delivering an industry-leading customer experience.
Drawing from a century’s worth of insights and battle-tested solutions, IMS helps corporate clients, including the nation’s leading direct mail brands, sidestep common pitfalls and drive quicker, more effective decision-making. Moreover, these clients are experiencing unprecedented levels of growth and profit while their competitors are struggling to maintain the status quo.
Whether it’s launching new products, revitalizing customer favorites, or enhancing service, IMS guides you toward practices that resonate with current industry trends, fueling your company’s growth and relevance.
Peer-to-Peer Solutions for Diverse Industries
IMS stands unique in the landscape of catalog industry consultants, offering a peer-to-peer partnership model. Our solutions, steeped in real-world experience across various sectors, provide actionable insights, not just theoretical advice. Whether you’re in retail, financial services, healthcare, or any other field reliant on direct marketing, IMS is your ally, helping you amplify profits and navigate market complexities with confidence.
Why Catalog Industry Solutions Are Hard to Find
The catalog industry is fraught with hurdles: intense competition, rising costs, growth pressures, and the need for timely, accurate data. Traditional solutions often fall short, lacking the nuanced understanding required for impactful results. IMS, however, is built on real experiences, offering tested strategies that address these core challenges effectively.
A Unique Solution 100 Years in the Making
IMS isn’t just another service provider; it’s a wealth of proven strategies, honed over decades. Our GURU Solutions Suite isn’t about following fleeting trends; it’s about providing steadfast, data-driven strategies that propel your business forward. With IMS, you gain access to a suite of tools tailored to the catalog industry’s unique needs, from product assortment to customer contact strategies, all designed to enhance your growth and profitability.
GURU Solutions Suite by IMS: Your Path to Catalog Business Success
IMS understands the catalog industry’s intricacies and offers comprehensive offerings for multi-title mailers. Our suite offers targeted solutions for key functional areas, ensuring you have the strategic support necessary for sustained success. Whether it’s optimizing your product mix, refining contact strategies, enhancing in-house credit programs, or streamlining print and mail operations, IMS offers a holistic approach to drive your business forward.
Partnering for Growth and Profitability
Imagine where your company could be a year from now with IMS as your strategic partner. Breaking free from ineffective strategies, our comprehensive approach helps you unlock new levels of growth and profitability. Don’t let another year pass with untapped potential. Join forces with IMS, and let’s embark on a journey toward exceptional success together. Don’t wait to transform your business. Contact IMS today to discuss how our century of experience and tailored solutions can catapult your company to new heights of success in the catalog industry. Be the company that sets the benchmark, with IMS as your trusted partner every step of the way.