Insights

Page 2

Integrated Marketing Solutions (IMS) favicon

Leveraging a Century of Expertise for Catalog Industry Success

Colony Brands has navigated a century of economic shifts and industry changes, building a reservoir of invaluable expertise. Today, IMS offers this battle-tested knowledge through the GURU Solutions Suite. By leveraging data-driven tools and peer-to-peer partnerships, catalog retailers can overcome modern industry challenges, optimize operations, and achieve significant, sustainable growth in a competitive marketplace.

Read More
4-11-2024-ContactGURU-Blog-Post

Outsourcing Contact Center Services Helps Utilities Thrive

Utilities face immense pressure from regulatory changes, aging infrastructure, and rising customer expectations. Managing an in-house contact center can be costly and operationally complex. Outsourcing these services allows utility leaders to reduce overhead costs, improve customer satisfaction, and focus on core infrastructure needs while ensuring reliable support during high-volume periods like weather-related outages.

Read More
4-8-2024-ZAPFI Blog Post

Household Goods Catalog Gains Profit with ZAPFI Credit

Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.

Read More
AssortmentGURU 4-3-2024-Blog Post

Want to Improve New Product Hit Rates? You Can.

Catalog merchandising teams often struggle with declining new product hit rates while being buried in complex spreadsheet analysis. By shifting from manual processes to data-driven tools like AssortmentGURU, you can uncover hidden gems, boost profitability on existing inventory, and free up your team to focus on the creative innovation that truly drives business growth.

Read More
Woman working a Direct Marketing Response Model

Direct Marketing Response Model Drives Big Profit Gains

A prominent multi-title catalog mailer faced a profitability crisis in their direct marketing campaigns. They would need to overcome 3 big challenges to improve direct mail productivity.

Read More
Man and woman working to unlock Success in Direct Marketing

Unlocking Success in Direct Marketing: Challenges and A New Solution

Direct marketing is a dynamic field that's constantly evolving. To stay ahead, business leaders must grapple with several key challenges.

Read More
File Folders holding data Transactional Printing Partner Audit Tool

Last-Minute Compliance Communications. No Extra Postage.

Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.

Read More
ZAPFI-couple shopping on laptop

Private Label Credit Helps Multi-Title Mailers Boost Revenue, Profits

Open-minded, growth-focused catalog brands are turning to a proven private label credit program that’s a unique solution for driving growth and profits.

Read More
Typing on keyword selecting best contact center outsourcing partner

9 Criteria To Pick The Best Contact Center Outsourcing Partner

Is it possible to improve customer interaction quality while reducing stress and contact center costs? It is when you choose the right call center outsourcing company.

Read More
man and woman reviewing assortment case study

Catalog Leader Supercharges Merchandising Strategy with Assortment Optimization

Empower your product development experts to focus on their superpowers: developing new products that boost revenue.

Read More